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Get started

Starting a channel on YouTube? Learn the fundamentals to creating your ultimate channel and keep it thriving on YouTube.

Starting a channel on YouTube? Learn the fundamentals to creating your ultimate channel and keep it thriving on YouTube.

  1. Why branding matters

    Your channel is like a storefront -- give it the right look to show off your style, and brand it like a pro.

  2. Copyright and other need-to-knows

    Keep your videos legit! Get tips about our copyright and community guidelines.

  3. Hook them with your channel trailer

    First impressions matter. You can win the hearts of unsubscribed viewers with a captivating trailer.

  4. Jumpstart your channel

    Welcome to YouTube and our home for creator education -- the Creator Academy! Our lessons and courses are built to help you excel on YouTube. We’ll guide you through the essentials you need to know when starting a channel.

  5. Why subscribers matter

    Subscribers are critical to your success on YouTube. Learn how to cultivate loyal subscribers...and keep them.