Going after long-term success on YouTube

Going after long-term success on YouTube

YouTube is an evolving platform, and similar to other forms of media, trends change over time—just like your interests will likely change too. Long-term success on YouTube requires creators to be nimble and pivot creatively throughout their YouTube careers. This course offers a roadmap to help you sustainably grow on YouTube for the long term. You’ll learn tangible advice for evaluating your channel (and your well-being), exploring new creative ideas, making your video production efficient, and expanding your reach through collaborations.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

YouTube is an evolving platform, and similar to other forms of media, trends change over time—just like your interests will likely change too. Long-term success on YouTube requires creators to be nimble and pivot creatively throughout their YouTube careers. This course offers a roadmap to help you sustainably grow on YouTube for the long term. You’ll learn tangible advice for evaluating your channel (and your well-being), exploring new creative ideas, making your video production efficient, and expanding your reach through collaborations.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.

  1. Finding ways to be more efficient

    Streamlining your channel workflow can help you be more efficient so you have more time to do what you enjoy—on and off YouTube.

  2. Evaluating your YouTube journey

    For long-term success on YouTube, you need to evolve your channel over time. But before you start making big changes, it can be helpful to understand where you are and where you want to be on YouTube. Learn ways to measure your channel and assess your well-being so you can be more successful long-term.

  3. Making creative changes

    Tap into your creative potential and evolve your channel to work for you and your audience.

  4. Reaching a wider audience with collabs

    Collaborations are another way to build your audience. You can try different collabs to diversify your regular content and reach new viewers.